Posted on

woocommerce连接Google


Google Analytics GA整合

利用官方插件,安装流程安装就可以,已经包含流量数据跟踪,商城购买流程跟踪。
WooCommerce Google Analytics Integration – WooCommerce

注意:不懂GA的同学,可以参考 GA小站 (ichdata.com)
GA是最强大最重要的数据工具,先用好GA,再用其他:

A/B test

https://kinsta.com/blog/google-optimize/

Google Feed 整合

使用官方自带插件 Google Listings & Ads 功能:
– 连接GMC
Connect your store seamlessly with Google Merchant Center.

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to customers when they search on a Google property.

– 免费刊登商品 listings
Reach online shoppers with free listings.

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.
If you’re running a Smart Shopping campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

– 可选用智能广告模块(选)
Boost store traffic and sales with Smart Shopping Campaigns.

Smart Shopping campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.

安装插件:

Google Listings & Ads – WordPress plugin | WordPress.org
安装woocommerce的时候,自带这个插件,但是如果安装失败,需要重新下载这个插件文件上传安装。

配置插件



配置广告


刊登成功


刊登是基于 # Content API ,这种方式比xml feed更好。去 GMC管理后台看看情况: https://merchants.google.com/mc/overview



Can I run both free listings and Smart Shopping campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Smart Shopping campaign.