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提高转化率-magento

转化率就是一切,是我们一切工作的目标

首先要看基本文档:https://kdocs.cn/l/csif0JxqlunG
[金山文档] Kinsta_2021_WooCommerce_ebook_mod2 (1).pdf

页面打开速度要快:

参考《页面性能》和《并发能力》章节。

checkout流程优化 – one-step-checkout :

1,magento默认购物流程是多步骤填写,可以用插件优化为单页填写【one-step-checkout】,一步完成。

2,参考:

https://www.mageplaza.com/magento-2-one-step-checkout-extension/

http://magento2sosc.demo2.aheadworks.com/checkout?cart=go


Checkout 代码层面 优化:


checkout的执行具体流程参考:
https://yegorshytikov.medium.com/have-you-outgrown-magento-an-adobe-commerce-d36a7af517d1


美化导航,强大导航, mega menu

需要安装插件,参考:https://megamenu.magento2.demo.ubertheme.com/

https://amasty.com/docs/doku.php?id=magento_2:lite-layered-navigation

更方便筛选的侧边导航 – navigation-layered :

参考:Layered Navigation | Adobe Commerce 2.4 User Guide (magento.com)

最近浏览功能 – recent-viewed-products:

参考:

https://www.mageplaza.com/devdocs/get-recent-viewed-products-collection-magento-2.html

https://meetanshi.com/blog/show-recently-viewed-products-in-magento-2/

显示促销优惠 – Use Promotions to Increase Urgency :

参考:https://www.mageplaza.com/kb/how-to-configure-related-up-sell-cross-sell-products-in-magento-2.html

挽回邮件 – Cart Abandonment Emails

参考《邮件营销》章节。

再营销 – Retargeting Ads

参考《facebook整合》《google整合》章节。